Revelations
Services: Logo Revamp / Identity System / Print & Marketing Collateral / Website / Strategy / Positioning & Messaging
For over 20 years Revelations has dedicated its services to changing the way people interact with security systems and helping navigate the growth of technology. They pride themselves on building deep relationships and servicing the technology needs of their clients. Revelations needed help in conveying their message to future clients across all channels, and re-building a brand that would reflect innovation, trust, and building dependable security solutions.
Logo Revamp
RIS provided me with several logos they liked and wanted to be very hands on for their new logo. They wanted to differentiate themselves from the other security providers in the area, while also containing a “techy” look. There were many challenges with the logo; the name length, the color scheme, they wanted a monogram style icon that incorporated “CAT” cable, etc,. After a few sketches, I was given approval to create the final vector version.
Website, Print & Marketing Collateral
After creation of the visual identity and approval, I along with the Senior V.P. created the desired marketing elements, including stationary, website, brochures, pocket folders, apparel, and vehicle wraps to name a few.
Strategy
After getting all key members of RIS together; I did a whiteboard session to figure out where they felt their company stood in the current electronic integration field and where they would like to be in the
future. From that session the following items were created.
- Brand Attributes
- User Profiles
- Goals: Revenue, Awareness, Efficiency
- Competitor Analysis
- Tagline Creation
- Mission Statement
Positioning & Messaging
The most professional and dependable innovative security solutions company in the greater Los Angeles Area for over 25 years.
“Innovative security solutions”
“Providing peace of mind for over 25 years”
“Professional and dependable”
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‘All products installed made in the USA”
“Knowledgeable, dependable technicians”
“24/7, experience you can trust”
